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Why we need matting effect in paints & coatings industry?

In everyday life, we encounter many matt surfaces and the choice between gloss or matt is not only influenced by factors relating to fashion and appearance but also practical issues influencing our decision such as clean-ability, surface sensitivity and haptic qualities.

Economic efficiency is another important consideration when choosing between a glossy or matt surface. For example, in some coated applications, scratches, craters and impurities on the substrate are not easily recognized after applying matted coatings, whereas this is not the case with glossy surfaces

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